About Us
We are an authentic Oakland clothing brand dedicated to providing fashion-forward apparel and giving back to the local community.
We are Oaklanders continuing to push boundaries with our apparel brand, and provide donations to organizations and care packages to encampments. That philosophy is born from our love of Oakland.
Authentic Oakland Community Clothing
Oakland's Own is a Black-owned and operated family business! The Ford Family, native East Oakland residents, owns and operates the business.
In March of 2015, we set out to change Oakland Fashion from the stale and bland atmosphere provided by some. We debuted the Circled Oak Tree logo, which features the Oakland Coat of Arms Tree, with one box of hoodies. The box also contained the first set, which was donated to residents in need and community leaders, thereby launching the original Oakland Helping Oakland Program, now known as the Fordtown Foundation.
Oakland’s Own is a customer-centric apparel line. We seek to establish fruitful and mutual relationships with our customers by listening to their needs and driving maximum satisfaction. Oakland Own’s is committed to using durable, quality fabric to deliver top-quality apparel products.
We pride ourselves on attending local community events to build brand awareness and create relationships.
Our vision is to make Oakland's Own the most preferred apparel line within and beyond the city of Oakland.
Giving Back
Since 2015, we have committed to improving the community. That’s why we have established a corporate social responsibility policy. We channel a percentage of profit to Fordtown Foundation (formerly Oakland Helping Oakland Program). This nonprofit organization seeks to leverage existing resources, skills, and talents to empower the Oakland and more significant Bay Area communities.
https://www.fordtownfoundation.org/
The Logo
A darkened silhouette of a tree centrally placed within two concentric circles. Oakland's at the top and Own at the bottom!
Stellar Culture and Products
We provide quality products at a great price. Our goal is building the Oakland helping Oakland program.
Oakland's Own is a representation of giving back to the community and displaying pride to a "Town" that is authentic to us.
What’s with the Giraffe ?
Well, that’s a good question. Oakley is our Mascot. Growing up a huge memory was exiting the 580 Freeway and seeing these beautiful murals of Giraffes off the Harrison exit.